How to Use Social Media to Facilitate Your Job Search

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How to Use Social Media to Facilitate Your Job Search

It’s common knowledge that one of the best ways to get a job is through effective networking with people in your chosen industry. By creating relationships with industry decision-makers you can help yourself find a better job, company or career path. Social media is one of the best (and most commonly used) networking tools available to job seekers today because it allows groups of individuals to connect around shared interests and common topics. Are you using social networking to succeed in finding a new job? Do you know which social sites are the best for networking and how to navigate them professionally? Here’s our advice on how to use some of the more common and popular social sites to network with professionals and find your dream position.


LinkedIn is often seen as the social site for “professionals.” Because it is built based on a person’s work history, career experience and resume, LinkedIn tends to be a good place for professionals to congregate where they can network and discuss upcoming events, industry news and shared interests. It is also an extremely popular place for businesses to post new job openings.

How can you get the most out of networking on LinkedIn?

  1. Company Search. LinkedIn allows you to search for company profiles and to see the individuals at that company who have profiles on LinkedIn. This is a great way to find influencers in organizations that you’re interested in working in and to connect with them. Once you’ve found the appropriate contact, LinkedIn allows you to send them an invitation to connect on their site, which you can tailor to help express your interest appropriately and professionally.
  2. Job Postings. LinkedIn has a large job bank where people and companies who are using the social site post jobs at their organizations. This is a great way to see the jobs that are out there, as well as get some insight into the person and company that posted the job.
  3. Network development. Over time if you’re using LinkedIn effectively you will develop a large and involved network of professional connections and, if you’re looking for a new job in your field these people can be a great place to start. Why not try sending an email to your LinkedIn contact list asking if anyone knows of any positions they think you would be a good fit for? Not only does this help you hear about jobs that may no be posted to the public, but it can help you get the inside track because you know one of the people in that organization personally and have connected with them in the past.
  4. LinkedIn Questions. One of the best (and most underused in my opinion) ways to network on LinkedIn is using their questions application. People use this part of LinkedIn to ask questions of other professionals in their industry and taking part, and offering insightful answers, can be one of the best ways to prove your expertise and interact with other professionals (both in and out of your own personal network).
  5. LinkedIn Groups. LinkedIn Groups are specifically designed to help with networking. Groups of individuals with common interests join these groups especially so that they can connect and have meaningful relationships and conversations with other people in their industry.


One of the great things about Twitter for social networking is that it allows you to connect with anyone you want, instantly, whether you know them or not. It also allows you to search for conversations based on topic of interest and to create alerts to help you keep track of discussions that are occurring based on your industry or topic of choice. It also has an immediacy that LinkedIn lacks for connecting with others in your profession.

How can you get the most out of networking through Twitter?

  1. Basic Networking. Follow people who have similar interests as you or are in the same industry and start conversations with them. This is quick and easy and isn’t hampered by (in most cases) by needing to wait for them to allow you to talk to them.
  2. Job Postings. Many recruiters, job boards, HR reps and influencers will post jobs as they become available on Twitter. Following those people can help you see immediately when new jobs appear on the market. You can also search for hashtags based on jobs in your industry like #legaljobs for instance.


Facebook can be a trickier tool in terms of networking because many people’s profiles are personal rather than professional and they don’t want to connect with people on a professional level through it. Having said that, it does have some advantages for job searchers, especially due to its incredible popularity and size.

How can you get the most out of networking through Facebook?

  1. Status updates. If you’re looking for a job put it in your status. Many people you know will work in the same (or similar) industries regardless of whether they’re colleagues or friends and they may have some inside information on new positions coming open in their companies.
  2. Facebook Pages. Many companies now have company pages on Facebook where you can interact with their content, as questions and like their business. This is a great place to start networking because it allows you to have a conversation with the individuals who monitor the page and helps you stay updated on company news for organizations you’re interested in working in. This is also a popular place for businesses to post new and upcoming jobs.

Clearly there are lots of ways you can use social sites to help you network, and this post doesn’t even touch upon the hundreds of other niche social sites that are also great places for networking. So get started and let us know if it works for you as well as we think it will!

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  1. […] Facebook’s new Graph Search allows users to easily sift through profile information such as your likes, places you’ve checked into and those embarrassing pictures your so-called friends might have tagged you in. It’s important to adjust your privacy settings to a level you feel comfortable with, especially if you’re currently looking online for a new job! […]