Capture Your Audience With an Effective LinkedIn Summary

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Capture Your Audience With an Effective LinkedIn Summary

An engaging LinkedIn summary is what will set you apart from the competition. When hiring managers or recruiters browse your LinkedIn profile, they will typically read your profile headline first, then look at your photo, and if they are still interested, move onto your summary. Because your profile summary is really the first thing people will encounter that is more than a few lines, it is a key element in establishing a first impression.

Your summary should be concise and to the point. Use bullet points if necessary. Try to integrate key words that your target audience would be likely to type into their search. Keywords may include common lingo, words, or phrases used in your field of work.

Introduce what you do. This, however, is not to be confused with what you have done. The summary is not a resume, but rather a description of your current professional role.

Highlight the problems you solve. No matter why you are using LinkedIn, your summary should expand on your headline by telling the reader which problems you solve. Who can you help and how?

Provide evidence for your credibility. Assume that people reading your profile will be skeptical. Anyone can claim that they are a “visionary” or that they have “superior communication skills.” Highlight at least 3-5 of your most relevant, impressive achievements as “evidence” for your value.

Tell a story. The best LinkedIn profiles also have a human element to them and elicit emotion in the reader. Potential connections, employers and customers want to know why you do the work you do. When you have a compelling reason behind your chosen career path, you appear even more interesting and credible. It’s even better if you can highlight some obstacles you overcame in conjunction with your story.

Be inviting and accessible. Now that people know what you do, what you offer, and who can benefit from your services, they need to know you are available. Include your contact information in your summary or at the very least in your profile. The minimal risk of being spammed far outweighs the potential reward in being accessible to anyone who wants to connect with you. This is especially true if you are looking for a new job or working in any sort of sales or freelance capacity.

Your LinkedIn summary is your 30-second pitch of skills, accomplishments & professional goals for the whole world to see. Profiles are never static and are always evolving around your career progression. Therefore, you must remember to revise and edit constantly. Over time you’ll learn what works, what best represents you and your company, and most importantly what resonates most effectively with your target audience.

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  1. […] part-time job experience dating back to your college years. You should also consider crafting an attention grabbing LinkedIn summary to keep website viewers […]