Managing your reputation is one of the most important jobs you will have throughout the duration of your career. When people hear your name, what do they think of? The achievements and accomplishments that you demonstrate on your resume should support your brand and back-up your good name. Reputation can help build strong careers and, as some have learned the hard way, can also break them.
New grads and people trying to break into an industry may be tempted to stretch the truth on a resume; however, these not so harmless embellishments can end up ruining reputations and careers. As a former Yahoo! CEO recently discovered, the truth has a way of being found out. Many employers and recruiters are very much aware of the increasing rate of resume fraud and as such, conduct extensive background and reference checks on prospective employees. Furthermore, companies or employment agencies are likely to red flag a candidate that was caught lying; thereby damaging long-term career prospects. Therefore, you should never make a claim that you can’t back. When in doubt, just leave the information out.
Instead of making bogus claims or exaggerating credentials, focus on the skills you do have in order to land that dream job. Be confident in what you have to offer. If you don’t believe in yourself, why should anyone else? Also, make sure to have realistic expectations about your career prospects. For example, if you are a new grad, don’t expect to start at the top. Be prepared to put in some hard work in order to move up the corporate ladder.
Be aware that when you are online, your network is global. What you publish online creates a picture and develops a perception of you, even if people have not met you. Be proactive about managing your reputation and consider how what you post will be perceived. You may want to, as part of your personal career plan, undertake a search online for your own name so you that you know what people will find if they google your name. Also take the time to go through your privacy settings. Facebook and LinkedIn give you various levels of privacy in relation to who sees the content that you post, while Twitter on the other hand only allows your account to be either public or private.
Building a positive reputation takes time, whereas a negative reputation can happen overnight. Once your professional reputation is tarnished, it can be difficult, impossible even, to repair the damage. Fortunately, you can control what your reputation is by making certain that you are seen by your coworkers, clients, customers, and other professionals within your field as someone who thinks and acts in an ethical manner and who exhibits appropriate values. The key to ensuring that people see you as an ethical professional is to act in a manner that makes it impossible for them to perceive you otherwise.






When people are in interviews, and thinking about how to best answer tough questions, they often forget that their body language speaks louder than their words. In fact, non-verbal communication accounts for over 90% of the message the interviewer is receiving.

